According to experts, Video Streaming site YouTube is exploring new avenues for generating revenue as ad revenue declines due to stricter ad tracking laws worldwide. It has decreased revenue for many digital platforms, including YouTube, which Google owns. To cope with the situation, YouTube is now looking into alternative revenue streams to compensate for the lost ad revenue.
Video Streaming Site YouTube
Recently, video streaming site YouTube tested a feature that could require users to pay for previously free features. A Reddit user posted evidence of this feature, which charges people for a “premium video quality option.” This option allows the video to be played at 1080p but with a higher bitrate.
This feature is similar to one that YouTube tested last year, where users were asked to upgrade to YouTube Premium if they wanted to watch videos in 2160p and 60 FPS. Both tests suggest that video streaming site YouTube may soon make this feature a paid one, and only premium users can view 1080p videos at a higher bitrate.
Before the news about the test, people were already suspicious that YouTube was decreasing the bitrate for 1080p videos. As YouTube’s new CEO, Neil Mohan, takes office, we can expect to see some major changes in both features and revenue streams for YouTube.
In conclusion, video streaming site YouTube is exploring new ways to generate revenue as ad revenue declines due to stricter ad tracking laws. The platform is testing a feature requiring users to pay for the “premium video quality option” previously available for free. It suggests that YouTube may soon make this feature a paid one and limit it to premium users. As Video Streaming YouTube’s new CEO takes office, we expect major changes in the platform’s features and revenue streams.
As of December-2022, there are over 2.1 billion monthly active YouTube users worldwide. However, this number constantly changes as new users join the platform and existing users become inactive. As of 2021, Google’s parent company, Alphabet, reported an annual revenue of USD 282.83 billion. However, it’s important to note that this number is subject to change based on various factors, including market conditions and company performance.
