YouTube is now taking significant strides in podcasting by testing its ability to upload and manage podcasts in the YouTube Studio app. According to the YouTube, the experiment will allow creators to easily distribute their podcasts on YouTube by creating a new podcast or setting up an existing playlist as a podcast within the Studio.
It means that those participating in the experiment can now upload a podcast within the ‘Create’ section of YouTube Studio, and they can view all of their podcasts in the ‘Content’ menu under a new Podcasts tab.
In addition, YouTube is also testing new podcast analytics that will provide podcast-specific performance insights, making it easier for creators to measure their podcast content separately from their video uploads.
As audio usage grows, YouTube has been gradually developing more podcast tools. YouTube Music now boasts more than 77 million paying subscribers, and the platform has been expanding its media offerings to include audio-only content and video. Many popular YouTubers are now running their podcasts, making it logical for YouTube to expand its horizons in this direction and provide a more comprehensive media offering for its creative talent.
YouTube has been moving slowly on podcasts, but this new addition is another step toward expansion. With its growing interest in audio content, YouTube aims to provide creators with new ways to reach their audiences and explore new creative avenues.
About YouTube Studio
YouTube Studio is a comprehensive platform for content creators to manage and customize their YouTube channels. It offers several features that enable creators to upload, edit, and organize their videos, monitor their channel’s performance, and interact with their audience.
With YouTube Studio, creators can access valuable insights and analytics to understand their audience and improve their content strategy. They can also use the platform to engage viewers by responding to comments, creating custom thumbnails, and adding end screens and annotations to their videos.
YouTube Studio constantly evolves, adding new features and tools to enhance the creator experience. It is an essential resource for anyone who wants to build and grow their presence on YouTube.
