Google AdSense is one of the best monetizing networks which also pay regularly like clockwork. On the other hand, some publishers may find AdSense’s strict approval process, ad regulation or payment policy difficult to manage.
Google AdSense Alternatives
Other successful ad networks continue to exist for others seeking revenue diversification or alternatives. Given below are the best 5 Google AdSense alternatives to use, as all differ in requirements, payment details and company profile.
1. Media.net
Media.net is a contextual ad network owned by Bing and Yahoo, focusing on serving high-quality contextual ads based on the content of a webpage. It’s a top choice for premium publishers, delivering well-matched ads for audiences primarily in the U.S. and Canada.
Requirements:
a- Traffic Requirement: No minimum traffic, but high traffic from the U.S., UK, and Canada can lead to better earnings.
b- Content Requirement: Quality content with an emphasis on niches such as tech, finance, lifestyle, and health.
Payment Details:
1- Payment Threshold: $100
2- Payment Method: PayPal, Wire Transfer
3- Payment Cycle: Net 30
Advantages:
Media.net offers great customization and ad placements, along with a dedicated account manager for support. It’s ideal for websites looking to generate revenue from high-quality contextual ads.
2. PropellerAds
Founded in 2011, PropellerAds has quickly grown as a performance-driven advertising network that provides display ads, pop-unders, native ads, and push notifications. It works with a wide range of ad formats that are optimized for both desktop and mobile.
Requirements:
a- Traffic Requirement: No minimum traffic; it’s suitable for both small and large publishers.
b- Content Requirement: Allows a wider range of content, including entertainment and adult content, with fewer restrictions than Google AdSense.
Payment Details:
1- Payment Threshold: $5 (for PayPal and ePayments), $500 (for Wire Transfer)
2- Payment Method: PayPal, Wire Transfer, ePayments, Payoneer
3- Payment Cycle: Weekly or Net 30
Advantages:
PropellerAds has diverse ad formats, including push notifications and interstitials, which help increase engagement and revenue. It’s a great option for publishers who want flexibility with ad types.
3. AdThrive
AdThrive is a premium ad network designed specifically for lifestyle bloggers and content creators, particularly those in the food, parenting, travel, and DIY niches. Owned by CafeMedia, AdThrive focuses on delivering well-paying ads to websites with high levels of traffic.
Requirements:
a- Traffic Requirement: Minimum 100,000 pageviews per month
b- Content Requirement: High-quality, original content, and mainly U.S.-based traffic.
Payment Details:
1- Payment Threshold: $25
2- Payment Method: PayPal, Wire Transfer
3- Payment Cycle: Net 45
Advantages:
AdThrive has one of the highest CPMs in the industry, especially for lifestyle niches. It’s ideal for established websites that meet the traffic requirements and are looking for premium ad placements.
4. Ezoic
Ezoic is an AI-driven ad testing platform that allows publishers to optimize ad placements and increase revenue by using machine learning. It is recognized as a Google Certified Publishing Partner and works with publishers of various sizes to improve ad performance.
Requirements:
a- Traffic Requirement: Minimum of 10,000 visits per month
b- Content Requirement: Complies with Google’s content policy, making it suitable for a wide variety of topics.
Payment Details:
1- Payment Threshold: $20
2- Payment Method: PayPal, Bank Transfer, Payoneer
3- Payment Cycle: Net 30
Advantages:
Ezoic is known for its sophisticated testing and optimization tools, which help publishers maximize revenue. It’s suitable for publishers who want to experiment with different ad placements without manually adjusting settings.
5. Infolinks
Founded in 2007, Infolinks is a global advertising platform specializing in in-text ads and other innovative ad formats. It provides solutions that integrate smoothly within a website’s content, making ads less intrusive.
Requirements:
a- Traffic Requirement: No minimum traffic requirement, so it’s ideal for small to medium-sized publishers.
b- Content Requirement: General content accepted, with leniency compared to Google AdSense.
Payment Details:
1- Payment Threshold: $50 for PayPal, $100 for Wire Transfer
2- Payment Method: PayPal, Wire Transfer, eCheck
3- Payment Cycle: Net 45
Advantages:
Infolinks provides various ad formats, such as in-text and overlay ads, making it an excellent choice for publishers looking for less intrusive ad placements. It’s particularly appealing to websites with small to medium-sized traffic.
Experts Opinion
All of these Google AdSense alternatives offer various ad formats, monetization tools, and payment methods. Media.net is best for publishers having more traffic from some specific niche or regions. cpm ad networks like media. net or AdThrive would have the best cpm and options for direct support Whereas, both PropellerAds and Infolinks are less restrictive with lower amounts of traffic required. To wrap it up, Ezoic integrates the optimization of ad revenues with flexibility and is suitable for advertisers big or small.
The best alternative to AdSense will depend on your website, its traffic, niche and the requirements of your content. Publishers can increase their revenue from ads through an ad network that best targets content for a consistent income.
