Meta has started the regular outline of innovative, AI-powered features designed for ad creators within its Ads Manager platform. These recently revealed functionalities are envisioned to support advertisers in the process of making and optimizing their advertising campaigns, as stated in a press release dated Wednesday, October 4th, 2023. The full-scale global rollout of these abilities is expected to be confirmed in the coming year.
One of the revolutionary features, known as “Background Generation,” allows advertisers to create multiple background options that match their product images. This improvement helps to raise personalization and audience engagement, as outlined in the release.
A second powerful feature, “Image Expansion,” dynamically adjusts creative assets to put up diverse facet ratios across various advertising surfaces. This flexibility not only saves advertisers precious time but also preserves resources, according to the statement.
The third remarkable addition, “Text Variations,” influences generative artificial intelligence (AI) to generate several repetitions of ad copy based on the advertiser’s original text. This improves the advertiser’s collection of options for efficiently reaching their target audience, as per the release.
These reproductive AI features have been thoroughly verified within Meta’s AI Sandbox, connecting a select group of varied advertisers. Later adopters among these advertisers have reported vital time savings, estimating reductions of five or more hours weekly.
They have confidence that these AI-powered features will improve campaign performance by accelerating the development of a broader array of ad creative variants at scale.
Meta’s planned investments in generative AI are mostly geared towards accelerating the launch and testing of ad creative materials, allowing marketers to reach their future audiences more professionally.
The company imagines a future where generative AI features and experiences continue to change, with functionalities that offer advertisers increased skills for generating ad copy, highlighting product attributes, and creating background images custom-made to specific themes.
In addition to these developments, Meta is also conducting trials involving the use of AI for business messaging on platforms like Messenger and WhatsApp. This creativity aims to empower businesses to engage with their customers more efficiently, providing instantaneous conversational responses.
According to findings by PYMNTS Intelligence, the acceptance of generative AI has experienced exponential growth, with new companies emerging on an almost daily basis, promising cost- and time-saving applications across different industries.
These solutions are already appealing to millions of users. In their report titled “Preparing for a Generative AI World,” a partnership between PYMNTS and AI-ID, it was noted that “companies exploring use cases for generative AI attracted more than $2.6 billion in investments in 2022 alone.” This flow in investment interest extends from startups to established tech giants, underscoring the huge potential of generative AI.
