General Motors and Netflix announced that the electric car will, from now on, get a nice supporting role in various films and series. And no, don’t worry: you won’t see them in new episodes of Bridgerton. But we will see the car driving prominently in the picture when there is room for it.
It is a huge product placement deal. General Motors is one of the biggest automakers in the United States, so this should bring Netflix a lot of money. That comes at just the right time. Because the number of subscribers is decreasing, the company is struggling to generate profit.
The Electric Car Gets A Nice Supporting Role
The deal was made with the streaming service as a whole. It is, therefore, not the case that it applies to specific films or series. But the electric car only comes into the picture when it makes sense. So we don’t see him during Stranger Things. But if you get kidnapped, it doesn’t necessarily have to happen in a gas guzzler.
That’s the message that first-class dry-ass Will Ferrell conveys in the above video on YouTube. For example, you can also just be bitten by a zombie when driving an electric car. The possibilities are endless but not limitless. That is also part of the message.
It’s All About Money
We’re joking about it now. And General Motors also packaged the message very nicely in collaboration with Netflix. But in the end, it all comes down to money. The above video is, therefore, a commercial in which the announcement is explained well.
The ad first aired during the Super Bowl. Incidentally, this is the second time Ferrell has starred in an advertisement from an electric car manufacturer. In 2021 it did the same, and then he compared sales of such cars in the US with sales in Norway. And he was not happy about that.
